Description

The College Hill Corridor is the area linking the campus of Mercer University to downtown, encompassing many historic districts in Macon, Georgia. To promote the rehabilitation of historic neighborhoods through renovations and the building of new structures within those neighborhoods, a campaign was created to advertise the city's downtown renaissance.

The College Hill Alliance logo was re-imagined as a heart to create the "I (heart) College Hill" icon that appears on all College Hill marketing media today.